SEO Services

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
History of SEO
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.
-->>Our SEO London team can create a custom SEO plan for your website, helping you to leapfrog your competition onto Google page one!

 

 

 

 

 

 

 

 

 

 

 

 

 

What is successful Search Engine Optimisation - SEO?

Successful SEO is quite simple. It is about delivering the best results for your investment.
Before we start you can see if Search Engine Optimisation - SEO is for you by answering these four questions:

1. Do your customers use search engines to look for your industry/ products/services?
2. Does your site appear for all the possible phrases your customers may search for on search engines?
3. Is your website specifically designed to represent your business or service in a way that will attract customers?
4. Is your price or service competitive in your market?

What you must look to ensure is that you choose “the best search engine optimisation company.”
These are the common and the most popular search engines in the World